OUR STORY

Unbiased Financial Services was founded in 1999, when John Amonson established the company after his time spent in the Trust industry, where he saw far too many conflicts of interest. In building the business, we have constantly endeavored to get rid of these embedded conflicts so that we are able to genuinely provide uncompromised service based on client objectives. Unbiased Financial Services Inc. provides financial planning and record keeping services.

In 2013 we expanded our service offering by forming Unbiased Portfolio Management Inc., a registered Portfolio Manager in Alberta and Ontario. Unbiased Portfolio Management Inc. provides discretionary investment management services. 

Since the company’s establishment we’ve earned a reputation for helping clients manage their entire net worth. We are proud of the fact that we remain independent from the large insurance and brokerage houses, and don’t accept commissions even when they are offered.

Our clients appreciate the fact that we provide Unbiased Advice™, and our sophisticated planning capabilities. Having said that, what they like most about us is the high level of care that we bring to the relationship.